CORE SKILLS

EXPERIENCE

VERONICA BEARD

AUGUST 2024 - PRESENT

Collaborate with the buying and planning teams to align product assortment with market demand, becoming a regional leader in merchandising and sales performance
Analyzed sales data to identify top-performing and underperforming products, using insights to make informed recommendations on stock levels and visual display adjustments
Partner with merchandising, retail, and customer service teams to create cohesive strategies that enhance the luxury shopping experience and drive brand loyalty

NORDSTROM

MAY 2024 - AUGUST 2024

APRIL 2024 - MAY 2024

Monitored salespeople's Key Performance Indicators (KPIs) to ensure alignment with both individual and departmental objectives, fostering a results-driven culture
Analyzed departmental metrics and tracked top vendors to inform strategic merchandising techniques, optimizing product placement and assortment
Encouraged sales associates to engage with personal customers, driving business through personalized interactions and relationship-building strategies

DECEMBER 2023 - APRIL 2024

Communicated complex product information clearly and compellingly.
Translated technical details into engaging video content, showcasing a deep product understanding.
Played a pivotal role in production and marketing, enriching Nordstrom's online platform.
Integrated video content seamlessly into the company's website and app for enhanced user experience.

DECEMBER 2017 - PRESENT

Cultivated and maintained client relationships for Nordstrom, boosting brand loyalty
Expanded digital presence by actively contributing to Nordstrom's digital sales platform
Contributed to the development of training programs, enhancing overall team performance

VUORI INC

JANUARY 2023 - JULY 2023

Developed visually compelling strategies for store aesthetics, ensuring a consistent brand experience

Collaborated with regional VM leads to maintain visual standards and execute monthly displays
Managed the sales floor, achieving sales targets and delivering exceptional customer service
Analyzed sales performance and implemented action plans to optimize results

MIND WARP MGMT

JULY 2022 - AUGUST 2022

Collaborated closely with musicians and DJs to design and produce merchandise for tours and festivals nationwide
Played a key role in managing eCommerce operations for Mind Warp Artists, including quoting and - invoicing clients through platforms like Shopify and Wix
Assumed the position of Quality Control and Assurance lead for the Mind Warp Artists merchandising team

LULULEMON ATHLETICA

OCTOBER 2019 - JUNE 2021

Curated exceptional in-store experiences through rigorous adherence to visual merchandising standards
Contributed to store layout design, optimizing product placement for new launches, promotions, and seasonal changes
Led the execution of captivating displays, including window setups and in-store signage, using innovative techniques
Fostered a collaborative environment by promoting cross-functional teamwork through training and mentorship
Enhanced team members' visual merchandising skills, contributing to their professional growth

UNIVERSITY OF COLORADO BOULDER

COLLEGE OF MEDIA, COMMUNICATION, AND INFORMATION

JANUARY 2019 - MAY 2023

BACHELOR OF SCIENCE IN STRATEGIC COMMUNICATION: GRAPHIC DESIGN TRACK

MINOR IN BUSINESS

BELMONT UNIVERSITY

JACK C. MASSEY COLLEGE OF BUSINESS

AUGUST 2018 - DECEMBER 2019

COURSES INCLUDED BUSINESS SEMINAR, BUSINESS ADMINISTRATION, ARGUMENTATIVE WRITING, AND INTRODUCTION TO COMPUTER SCIENCE

- ASPIRING LEADER NOMINEE AT NORDSTROM 2024

- NATIONAL SOCIETY OF LEADERSHIP AND SUCCESS NOMINEE 2023

- STAR EDUCATOR OF THE ROCKIES REGION AT LULULEMON 2020

- FALL 2018 DEAN'S LIST BELMONT UNIVERSITY

- ACADEMIC MERIT SCHOLAR AT BELMONT UNIVERSITY