UNIVERSITY OF COLORADO

MASTERS OF CORPORATE COMMUNICATION: DESIGN CAMPAIGN

Professional Design Campaign: Elevating Awareness for the University of Colorado Boulder's Masters of Corporate Communication

In response to the University of Colorado Boulder's Masters of Corporate Communication program facing challenges related to awareness and student enrollment, we present a meticulously crafted design campaign aimed at propelling the program to new heights of recognition and success.

The problem

The Need for Recognition: Enhancing Awareness and Enrollment

The CU Master's in Corporate Communication program, despite its exceptional offerings, currently confronts a significant lack of awareness and a shortfall in student enrollment. To unlock the program's full potential and empower aspiring communication leaders, it is imperative to address this crucial issue through an innovative and strategic design campaign.

The Solution

A Visionary Approach: Fueling Recognition and Growth

Our design campaign is driven by a visionary approach, focusing on elevating the program's visibility and attracting prospective students who seek to excel in the realm of corporate communication. By implementing a combination of targeted marketing, compelling messaging, and strategic outreach initiatives, we aim to position the CU Masters of Corporate Communication program as a transformative educational opportunity for career-driven individuals.

Empowering the Narrative: Telling a Compelling Story

Central to our campaign is the art of storytelling, which forms the core of effective corporate communication. Through dynamic and differentiated messaging, we endeavor to showcase the program's unique strengths and its capacity to empower students to become influential change-makers in the corporate landscape. By crafting an engaging narrative, we aspire to ignite curiosity and captivate the interest of our target audience.

Identifying Prospects: Nurturing the Leaders of Tomorrow

Our campaign is designed to identify and engage with the best-suited prospects - ambitious individuals who possess a passion for communication, a hunger for success, and a desire to shape the future of corporate engagement. By honing in on the aspirations and career goals of these prospective students, we can tailor our outreach efforts to resonate with their unique needs and ambitions.

Creating Lasting Impact: Driving Action and Enrollment

With a focus on generating tangible outcomes, our design campaign will leverage a variety of strategic channels to drive prospective students toward enrollment. From targeted digital marketing campaigns to thought-provoking webinars and virtual networking events, we will facilitate an environment where solid prospects can interact with program representatives, experience its value proposition firsthand, and ultimately make informed decisions to become part of the CU Masters of Corporate Communication community.

Final Pitch

Potential student Profiles

Creative brief

Elevate your impact

Success on your own time

Key art & digital mock ups

LinkedIn Posts

Handshake presence

instagram advertisments

mock instagram grid

instructor bio

facebook advertisements

alumni & student newsletters

banner advertisments

prsa podcast advertisement

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